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Who We Are

The China Toy & Juvenile Products Association (CTJPA) is the only one not-for-profit national trade association with over 5000 registered members. The association works closely with the Chinese government, international organizations and the companies of the industry to maintain and promote the sustainable developmentof China’s toy, kids’ products and licensing industry. CTJPA took the Presidency of the International Council of Toy Industries for 2015-2018.

As the Deputy Director of the National Technical Committee of Standardization for Toys and Juvenile Products, the CTJPA takes a lead role in developing and reviewing national product safety standards.

As the Deputy Director of the China Compulsory Certification (CCC) Committee, CTJPA coordinates with the Certification and Accreditation Administration of the People's Republic of China (CNCA) on effective CCC certification of toys and children’s car seats.

CTJPA is invited to provide constructive suggestions on industry-related policy-making by government organizations. CTJPA assists the General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ) in conducting market surveillance of product safety.

CTJPA became a member of the International Council of Toy Industries (ICTI) in 1998 as the only official representative in China and now has assumed the Presidency of ICTI for 2015-17.

CTJPA was founded in 1986 as the China Toy Association.


CTJPA provides effective services to meet the needs of its diverse membership, and supports China toy & juvenile product industry growth globally.


CTJPA members today account for approximately 60% of toy and juvenile products manufacturers and brand agents, and 30% of distributors, department stores and chain stores in China. Its members also include licensing companies, design firms, educational institutions and testing labs. Total registered members are over 5,000.


President: May Liang

Management Board: 30 board members consisting of industry leaders.

The general management functions of CTJPA are performed by the President and the Secretariat, based in Beijing.