Home > News And Report > Industry News > Toy Sales Globally Grow by 1 Percent in 2017

Toy Sales Globally Grow by 1 Percent in 2017

Toy industry sales grew by 1 percent in 2017 across the 12 global markets tracked by The NPD Group, a leading global information company.  On par with the world’s collective performance, toy sales in the United States, the world’s largest toy market, grew by 1 percent to $20.7 billion in 2017*. Partially driven by inflation, Mexico and Russia grew the fastest, with sales in these countries up 12 percent and 11 percent, respectively. The United Kingdom, France, and Australia experienced declines, while sales were flat in Germany and Italy.


All Other Toys, Plush and Dolls were the fastest-growing supercategories both globally and in the U.S. Globally, all other toys grew its sales by 14 percent, driven by fidget toys, which started to grow around Easter and peaked at the end of June, and slime kits. Plush sales increased by 6 percent, with Hatchimals the largest contributor and Furreal Friends also showing solid growth. Dolls grew by 5 percent, led by L.O.L. Surprise!. Hatchimals CollEGGtibles was also a notable contributor to the growth in dolls.Collectibles have been a leader of growth in the toy industry, driven by blind packs. The global collectibles market grew by 14 percent to $3.9 billion, helped by the international popularity of L.O.L. Surprise!, Hatchimals, and LEGO Minifigures. Collectibles accounted for about 8 percent of total industry dollar sales.


The toy industry’s 2017 success was tied to consumers positively reacting to social media driven trends and lower price points. The fidget spinner and slime crazes illustrated social media’s influence in amplifying the hottest trends and bringing them to consumers all around the world simultaneously.” said Frédérique Tutt, global toys industry analyst at The NPD Group.


And in 2017, China Toy Expo also gained brilliant results with the rapid development of whole market. The fair attracted 71,819 visitors including 6,079 foreign visitors from 134 countries and regions. And 2,023 exhibitors from more than 30 countries and regions showcased 3,616 brands, including the most international brands like LEGO, Barbie, Transformers, Hape, Chichoo, Fisher Price etc. Domestic suppliers from over 20 major toys and baby articles production regions brought their latest products to the fair to explore new business opportunities.


The 17th China International Toy Fair (China Toy Expo) will be held on Oct.16-18, at Shanghai New International Expo Centre. And this year, the scale of 2018 CTE concurrently with China Kids Expo, China Licensing Expo and China Preschool Expo will hit a new high - 220,000 sqm exhibition area, 2,400 exhibitors, 4,300 brands, 80,000 visitors with 20% overall scale increasing rate.


Don’t miss this must-attend industry annual event. We look forward to your visit in 2018.