The global educational toy industry has reached the revenue of approximately 21991.48 milion in 2015. The top three brand owner are LEGO, Mattel, Hasbro. Each of sales respectively with global revenue market share as 20.92%, 11.16% and 6.90% in 2015. Other key manufacturers include Bandai, TAKARA TOMY, MGA Entertainment, Melissa and Doug, Simba-Dickie Group, Giochi Preziosi, PLAYMOBIL, Ravensburger, Vtech, Leapfrog and MindWare.
At present, in developed countries, the whole toys industry is generally at a more advanced level. The highest value-added of toy industry is R and D design. This part is captured by US, EU and Japan brand owner. However, foreign companies' manufacturing cost is relatively higher, compared with Chinese companies. The world's largest production area is concentrated in Asia. China is a major toy producer. It is estimated that about 75% of toys worldwide is made in China. The bulk of toy exports are produced to OEM orders for foreign brands.
The worldwide market for Educational Toy is expected to grow at a CAGR of roughly 5.2% over the next five years, will reach 34200 million US$ in 2023, from 25200 million US$ in 2017, according to a new GIR (Global Info Research) study.
According to the statistical data of previous China Toy Expo, Educational Toys exhibitors accounted for 21% of the total exhibitors, accounts for the largest percentage. And this year, many excellent Chinese toy manufactures will also show at 2018 China Toy Expo with their latest products.