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2019CTE -Unveil Latest Trends and Innovative Products

Organized by CTJPA, the 18th China Toy Expo (CTE) will take place on October 16-18, 2019 at Shanghai New International Expo Center. As Asia’s No.1 B2B trade fair for toys & baby products, CTE converge the latest innovative products, world-renowned brands, industry development trends and business professionals of all functions throughout the value chain. It is a one-stop sourcing platform for international buyers as well as an efficient gateway for international brands to tap  the prosperous China market.

This year, CTE will expand its exhibition scale to 230,000sqm hosting 2400+ exhibitors with 5000 popular brands covering the most comprehensive categories of products.


It is widely known that China is the largest manufacturer and exporter of toys and baby products accounting for over 70% the world’s total. The primary toy & baby product production and export bases are Guangdong, Jiangsu, Shanghai, Shandong, Zhejiang and Fujian. As the only nation-wide industry association, CTJPA maintains close relations with local governments and regional industry associations. Recognized as the most influential trade fair in mainland China, our expo receives tremendous support from local governments and regional industry associations mentioned above. Leading enterprises from these production regions will participate in the expo as featured pavilions including Yunhe (wooden toy), Chenghai (plastic toys), Dongguan (wooden, plush, electronic toys), Yongjia (outdoor & playground equipment) etc. and they will showcase all categories of latest toys, baby products and preschool resources. These exclusive advantages drive CTE to be the most comprehensive industry expo compared with other fairs.

In recent years, the growth rate of China toy market has outpaced that of the global market and is expected to maintain steady growth and unleash huge potential in the future. Technology advancement and economic development in China has injected new dynamic  the toy and juvenile products industry. Instead of mainly focusing on OEM production in the past, manufacturers are now attaching greater importance to design and innovation. At 2019 CTE, experienced Chinese OEM/ODM manufacturers, key domestic enterprises with their own IPRs and brand names will present their latest products and technological innovation.


In addition, CTE is more than just a trade fair. It offers a diverse program of events, seminars and forums, where new products will be released and industry experts will come together to share insights and interpret market regulations, standards and the future development trends.


Held annually since its initiation in 2002, 2019 China Toy Expo will be co-located with China Kids Expo, China Preschool Expo and China Licensing Expo. The four shows will combine to present everything you need in toys, baby products, preschool resources and licensing industry.