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While Staying at Home, Board Games Are Becoming Increasingly Popular

Due to the impact of the COVID-19, the board game industry featuring offline communication and interaction and wit competition has suffered at certain degree. However, at the same time, during the pandemic, while almost all families are staying at home, parent-child interactive board games are becoming increasingly popular. From the 2020 new board games released by major board game and toy companies, it can be seen that parent-child interactive board games currently present three major development trends

1. Combining board games with education to improve children's comprehensive abilities

Parent-child interactive board games contain certain educational elements in themselves. Incorporating board games  education can improve children's ability to resist frustration and improve self-regulation. Different types of board game products also contribute to practicing children’s logical thinking ability, expression ability, observing ability and other aspects. In addition, some board game products are combined with history, geography, mathematics and other knowledge. The process of children playing with parents and friends is also a learning process.

Asmodee: "Timeline Series" Encourage Children to Learn History and Get to Know the World

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"Timeline Series" is a sorted card table game series launched by Asmodee for children to learn knowledge, approach history, and recognize the world. It is suitable for children over 8 years old. At present, there are four themes in the entire series: the invention chapter, the historical event chapter, the multi-theme chapter, and the Chinese version (including the ancient and modern chapters). There are 55 cards in each theme, and the front of each card is an image of a major historical event or a great invention (discovery). The back indicates the age of the card. What the player needs to do is try to arrange the cards correctly in chronological order.

Djeco: "Tulum Pyramid" Allow children to experience ancient Mayan architecture 

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Tulum is a game that tests spatial logical thinking and overall planning consciousness. It is suitable for children over 5 years old. With the Tulum Mayan pyramids as the background, children can experience the ancient Mayan architectural culture during the process of playing. Players need to build the pyramid according to the color conditions of the fixed dice and the game board, build the pyramid before the opponent, and also add the adventure mode, so that the player can always be in a balance between rationality and excitement during the game. Players can analyze and determine whether to choose adventure or play steadily. This mechanism makes the game full of variables and enriches the game experience.

2.  Board games feature original design and the rules are created as stories, which is easy for children to understand and accept

Parent-child interactive board games, from the aspects of packaging, props, etc., embody originality and artistic style. The rules of the game are combined with stories, creating role-playing for children to better understand.

Asmodee: Get Packing

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This board game allows players to act as travellers who are about to go out. 30 destination cards identify the luggage that you need to bring to different resorts. Players need to store the corresponding luggage in the suitcase and close the lid of the suitcase. It creates a test of children's space storage ability and geometric thinking ability, suitable for children over 6 years old.

Djeco: "Woolfy" based on the story of three little pigs, combined with checkers,  advocates teamwork

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Woolfy is a team-playing game that expands the familiar story of three little pigs  a game version. Players need to work together to plan routes, build houses, and rescue each other. In combination with checkers, they use the "L" type of travel. Help the three little pigs avoid the hunt of the big wolf. The ultimate goal is to help all three little pigs to hide safely in the brick house, suitable for children over 5 years old.

3.Combining board games with IPs to increase the fun of board games

The combination of parent-child interactive board games with IPs is also a hot development trend in recent years. By combining with IP, IP elements are incorporated  card design and rules to attract more consumers. The IP images also make it easier for children to accept and like the board game products.

Asmodee: In cooperation with world-renowned copyright owners to promote popular IP board games

Asmodee has cooperated with well-known copyright parties such as Disney, Marvel, DC, HBO, and China Earth Group to publish a number of board games with well-known film and television IPs, including "Dobble: Disney Princess", "Marvel Heroes", " Game of Thrones: Card Edition”, “Star Wars: X-Wing Fighter”, “Lord of the Rings: Zhongzhou Journey”, and more.

Dobble x Harry Potter

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Dobble is Asmodee's pairing series of board games that test observation and fast response ability. This joint model with Harry Potter requires players to choose from Harry Potter, Hermione Granger, Ron Wayne a variety of images such as Slay, Magic Wand, Golden Sniper, Hogwarts College Badge, etc., suitable for children over 6 years old.

Last year, China Toy Fair 2019 set up a board game zone for the first time. Many popular board game companies showcased their latest board game products on the spot, attracting a large number of practitioners and players. At the concurrent Board Game Industry Development Forum, visitors gained a clear understanding of the development trend and development prospect of the board game industry in China. Despite the negative impacts brought by COVID-19, it also provides opportunities for the development of parent-child interactive board games. With the easing of the epidemic, the board game industry is bound to resume vitality.

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