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Toys R Us expands retail presence in China

The retailer has officially announced it is unifying its business in Japan with Greater China and Southeast Asia. Toys R Us has officially announced it is unifying its business in Japan with the business in Greater China and Southeast Asia,...

LEGO named 'Most Powerful Brand' by Brand Finance

The firm's Global 500 rankings placed LEGO at number one, boosted by the LEGO Batman Movie and LEGO LifeLeading valuation and strategy consultancy Brand Finance has compiled its annual Global 500 list, placing LEGO in the number one spot,...

LEGO opens its first factory in Asia

The Danish construction toy firm LEGO opened factory eastern Zhejiang province, China on Friday. LEGO's first Asian store opened it's door on Friday 25th November in eastern Zhejiang province, China. The factory is expected to...

Views from the Ride on Product Brand ---- Micro

Q: Please give a brief introduction about your brand. A: We are the company established by Wim Ouboter in 1996 which invented the world-famous Micro Scooter. Our goal is to make urban mobility practical and time-saving. All our products were...

Goodbaby Plans to Open More Stores

Goodbaby Group said it will open more baby stores, aiming to satisfy parents strong willingness and the markets’ demand. "We are planning to further expand in the domestic market in both distribution and retail network," said Song...

LEGO Planed to become the NO.1 Toy Brand in China

 The LEGO Group has claimed that it is well-positioned to become the number one toy brand in China as it steps up its efforts to crack the market. Recently, LEGO CEO Jorgen Vig Knudstrop has detailed his play to open the world’s largest...

How do Chinese Parents Choose a Child Car Seat?

When talking about the domestic child car seat market, a group of embarrassing and eye-popping numbers stand out: at present, China’s number of cars owned ranks second in the world, behind only the United States; among the 100 thousand people who...

Strategy Analysis for Stroller Makers: Building Brand Satisfaction in the China Market

Originating in Europe, the stroller has been used for over three hundred years. While in the China market, this product category has only developed for less than half a century. However, by virtue of the strong domestic demand and purchasing...

China’s first Thomas & Friends Towns will be coming soon

Toy maker Mattel Inc, which owns global brands Barbie and Fisher-Price, is to build Thomas & Friends Towns in major Chinese cities after introducing its first Chinese character to the 70-year-old Thomas the Tank Engine franchise. The senior...

LEGO Sales up 10% in first half of 2016

The LEGO Group has delivered a turnover of DKK 15,692 million in the first half of 2016, a sales increase of 10 per cent compared with the same period last year. The main products lines which help LEGO’s sales growing include LEGO City, LEGO...
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